Are you able to accurately measure and optimise media channel performance? If not, all your marketing analysis, reporting, optimisation and budget allocation decisions are at best sub-optimal, and at worst, wrong.
We provide full funnel marketing measurement using marketing mix models (MMM) to help marketers and advertisers correctly attribute media effects and measure the incremental gain delivered (or not delivered) by their marketing activity. Crucially, we are able to separate marketing and media investments that incrementally grow your business from those that effectively tax you for making a sale.
We also closely examine the degree to which the main digital platforms double-count sales that would have happened without any marketing or media activity.
Marketing Mix Modelling can unlock very significant cost savings and improvements in media investment performance.
We measure all media channels:
- Online / Digital: Display, Search, Social, BVOD, VOD, OLV, email.
- Offline: TV, OOH, Cinema, Radio and Print.
- Below the line: Direct Mail, Catalogues and Door to Door.
- Sponsorships and Partnerships: Long and short term deals with media owner partners.
We provide fast, actionable and cost-effective measurement using techniques like statistical attribution, MMM and customer analytics – all powered by machine learning.
- We provide an independent view of your marketing and media effectiveness and make clear recommendations on how to improve it.
- That view is backed by data science and decades of award-winning marketing effectiveness experience.
- We offer extensive subject matter expertise gained within leading global agencies and consulting.
- We have worked with all types of brands from market-leaders, to challengers and new entrant start-ups.
- Category experience includes consumer goods, D2C, finance, media owners, telecoms, travel, leisure and charities.
- We work with both advertisers and their agency partners.
MarketingIQ is an independent media measurement consultancy run by Simon Foster, who has more than 25 years experience working in major global media agencies including Initiative, MindShare, PHD and independents including The 7 Stars and The Kite Factory. Simon offers extensive, award-winning experience to help brands grow cost-effectively using marketing and media data science.
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