17 October 2023
You’ve probably heard the expression ‘The devil is in the detail‘. It tells us that focusing on detail is the way to solve problems. In many […]
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15 April 2023
In this article, written for the mSix’s website, I highlight how digital media has passed the tipping point and why marketers must evolve beyond the simplistic […]
16 June 2018
Introduction This article outlines the case for considering Permission as the 8th P in the marketing mix. It is slightly lighthearted as I wouldn’t presume myself […]
7 January 2014
The question of sales generation is a growing problem for social media. Despite all the hype, it’s almost impossible to find any conclusive cross-category evidence that social […]
23 March 2013
If you are an advertiser you may have heard the expressions “programmatic buying”, “real time bidding” and “ad exchanges”. You may be wondering what all this […]
9 May 2012
Here’s an iron for the fire: “Facebook ‘likes’ do not cause increased brand preference or increased sales so marketing campaigns designed to increase the number of […]
20 February 2012
I am amazed that so many people spend so much time defining and discussing social media metrics. Why? Because the answers marketers (and shareholders) want are […]
6 May 2011
For many years CRM has been a “direct” channel delivering one way communications to customers. Now, with the advent and maturity of social media networks brands […]
19 October 2010
Measuring ROI in social media is a big concern for marketers as they consider moving budget away from traditional media channels and into social media activity. […]
3 December 2008
So the mighty P&G has spoken about social media. When these companies speak the marketing community has to listen. These guys think long and hard about […]