19 March 2024
Let’s take a closer look at why brand fame is such an important part of building brands In this POV originally written for mSix […]
- All
- Adspend Forecasts
- Advertising Evaluation
- B2B Marketing
- CO2
- CRM Training
- Customer Analytics
- Digital Media
- Direct Mail
- Direct Marketing Training
- DRTV Training
- Environment
- General
- Market Mix Models
- Marketing Effectiveness
- Marketing Mix Models
- Marketing Training
- Media Buying
- Media Evaluation
- Media Planning
- Media Planning Books
- MMM
- Social Media
- TV Media Planning Training
- Ways of Working
17 October 2023
You’ve probably heard the expression ‘The devil is in the detail‘. It tells us that focusing on detail is the way to solve problems. In many […]
1 March 2022
This is a piece I wrote for an m/SIX newsletter in January 2022. Effectiveness and efficiency are not the same but they are both critical in […]
1 March 2022
I recently wrote this piece for an m/SIX newsletter – it summarises the contribution of six people to the development of marketing effectiveness. SIX pioneers of […]
20 November 2021
Marketing Mix Modelling or MMM is a regression-based approach to identifying the drivers of sales for a business or brand – making it a form of […]