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MarketingIQ
  • News
  • Products & Services
    • Customer Analytics
      • Churn Modelling
      • CRM Targeting
      • Recency Frequency Value Modelling
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      • Influencer Measurement
      • Influencer Budget Optimisation
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      • Marketing Mix Modelling
      • Measurement Framework Design
      • Media Attribution and Optimisation
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  • MMM Costs
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    • Influencer Budget Optimisation
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    • Marketing and Media Mix Modelling
      • Marketing Mix Modelling
      • Measurement Framework Design
      • Media Attribution and Optimisation
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2011

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6 May 2011
Published by Simon Foster on 6 May 2011
Categories
  • CRM Training
  • Customer Analytics
  • Digital Media
  • Social Media

Is Social Media CRM’s new platform?

For many years CRM has been a “direct” channel delivering one way communications to customers. Now, with the advent and maturity of social media networks brands […]
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