5 September 2018
Calculating TV impacts from your media budget is relatively easy. The formula is: Budget / CPT x 1,000 So, if your budget is £250,000 and your […]
10 August 2018
TV audience impacts are a measure of audience volume in media planning. In traditional media they are called impacts, in digital media they tend to be […]
5 July 2018
TV attribution modelling is an analytical process used to assign web or phone response to TV spots. When this analysis has been undertaken it is possible […]
2 July 2018
Whilst the endeavours of Les Binet and Peter Field have helped the industry make huge strides in how it looks at advertising effectiveness, and particularly the […]
28 June 2018
Paid Media is any communications media “space” that you have to buy from a media owner. Typically this would include TV, outdoor, press and magazines, cinema, […]
27 June 2018
Not everyone has a large advertising budget so here are 30 free or low cost ways to increase your web site traffic: Make sure your site […]
22 June 2018
The basic formula for calculating return on investment in marketing (ROMI, aka ROI) is: [[sales-costs]/marketing costs] Where: Sales is the Revenue generated from marketing activity recorded […]
19 June 2018
Brand advertising techniques are very different to direct response advertising techniques. Even when you are running an integrated multi-channel campaign it is important to understand the […]
17 June 2018
Your marketing plan is an important document, it will help convince others that your business is viable, it will show that you have a plan to […]
16 June 2018
Introduction This article outlines the case for considering Permission as the 8th P in the marketing mix. It is slightly lighthearted as I wouldn’t presume myself […]