January, 2018 - Marketing IQ

29 January 2018

Published by Simon Foster on 29 January 2018

How do TVRs build media reach and frequency?

As we saw in the “what is a TVR” post a TVR is a percentage of a given target audience in a given geographic base. But […]

27 January 2018

Published by Simon Foster on 27 January 2018

What is first, second and third-party data and how is it affected by GDPR?

First party data is data that your organisation has collected and owns about your customers. It is information that has been gathered in the course of […]