April, 2018 - Marketing IQ

22 April 2018

Published by Simon Foster on 22 April 2018

TV Media Planning Terms – calculating media reach and frequency using TVRs

When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV […]

18 April 2018

Published by Simon Foster on 18 April 2018

What is the sales funnel and is it alive or dead?

The sales funnel is one of the most powerful conceptual tools in marketing. It gives marketers the ability to contextualise how consumers move from being unaware […]