July, 2018 - Marketing IQ

5 July 2018

Published by Simon Foster on 5 July 2018

What is TV attribution modelling?

TV attribution modelling is an analytical process used to assign web or phone response to TV spots. When this analysis has been undertaken it is possible […]

2 July 2018

Published by Simon Foster on 2 July 2018

Binet and Field – Is it really 60/40

Whilst the endeavours of Les Binet and Peter Field have helped the industry make huge strides in how it looks at advertising effectiveness, and particularly the […]