6 June 2018
A quick thought for those who want a simple definition of marketing. There are a number of definitions of marketing. Here are a few of the […]
22 April 2018
When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV […]
18 April 2018
The sales funnel is one of the most powerful conceptual tools in marketing. It gives marketers the ability to contextualise how consumers move from being unaware […]
13 February 2018
Brand awareness is vitally important in the marketing process. As consumers need to be aware of a product and brand to purchase it, then the more […]
29 January 2018
As we saw in the “what is a TVR” post a TVR is a percentage of a given target audience in a given geographic base. But […]
27 January 2018
First party data is data that your organisation has collected and owns about your customers. It is information that has been gathered in the course of […]