16 October 2019
RFV stands for Recency, Frequency, Value. It’s a technique database analysts use to segment their customer data by plotting customers into a three dimensional space using […]
17 September 2019
Introduction This paper defines the marketing attribution problem and looks at the ways marketers can generate an accurate view of their return on marketing and media […]
27 July 2019
Cost per thousand is a key metric in paid media planning. It’s important because it tells you the comparative cost of reaching the same volume of […]