Tourist Board Media Forecasting Case Study (2025)
16 March 2026
Online Book Retailer MMM Case Study (2024)
16 March 2026
- Objective: Segment customer base to inform CRM strategy
- Approach: RFV analysis and customer segmentation (into 8 actionable segments)
- Solution: Allocated all customers into RFV based segments with next action recommendations by segment
- Applicable to: Any business or marketing team that wants to understand more about customer value and tenure in order to refine CRM strategy.
Simon Foster
Principal of MarketingIQ in London. Expertise in Customer Analytics, Marketing Mix Modelling (MMM), Influencer Measurement and Media Mix Optimisation. 25 years experience building models and leading data science teams for major agency groups including Interpublic, Omnicom and WPP.