Major UK Retailer MMM Case Study (2025)
16 March 2026
Major Entertainment Venue RFV Analysis Case Study (2025)
16 March 2026
- Objective: Forecast web traffic and holiday bookings by media channel and optimise media budget allocations.
- Approach: Deployment of in-house media channel forecasting tool and use of in-house digital CPM, response and conversion rate database to build forecasts
- Solution: Provided detailed sales funnel based forecasts by media channel, added revenue per booking and forecasted total revenues form media investments
- Applicable to: Any business or marketing team that wants forecast and scenario plan the results of different budget investment allocations across media channels.
Simon Foster
Principal of MarketingIQ in London. Expertise in Customer Analytics, Marketing Mix Modelling (MMM), Influencer Measurement and Media Mix Optimisation. 25 years experience building models and leading data science teams for major agency groups including Interpublic, Omnicom and WPP.