17 June 2018
Your marketing plan is an important document, it will help convince others that your business is viable, it will show that you have a plan to […]
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6 June 2018
A quick thought for those who want a simple definition of marketing. There are a number of definitions of marketing. Here are a few of the […]
18 April 2018
The sales funnel is one of the most powerful conceptual tools in marketing. It gives marketers the ability to contextualise how consumers move from being unaware […]
13 February 2018
Brand awareness is vitally important in the marketing process. As consumers need to be aware of a product and brand to purchase it, then the more […]
2 October 2016
What response rates can you expect from Direct Mail? Warm Direct Mail – mailings to your active customer file: In our experience, warm direct mail, i.e. DM […]
12 September 2014
For some critics, B2B advertising is too rational and doesn’t contain enough emotion. If that’s the case in 2014, then something’s changed since McGraw Hill ran […]
13 March 2013
Here’s a selection of must-read selection of adverting media planning and buying books for those working in advertising and communications strategy. If you click the link […]