Direct Mail Response Rates
2 October 20162017 UK Marketing Predictions
21 December 2016Been digging around for examples of outstanding direct mail. If you’re tired of running emails and banners ads, and you’re looking to make a real creative and intelligent impact, you might want to consider something like this, especially if you have a discrete high value segment and want to get seriously noticed.
The Australian Defence Force wanted to hire engineers. So George Patterson Y&R Melbourne developed this DIY radio kit to engage engineering students as potential recruits without instructions. It won a D&AD Gold in 2014.
Here’s the story behind the campaign
Simon Foster
Principal of MarketingIQ in London. Expertise in Customer Analytics, Marketing Mix Modelling (MMM), Influencer Measurement and Media Mix Optimisation. 25 years experience building models and leading data science teams for major agency groups including Interpublic, Omnicom and WPP.