16 June 2018
Introduction This article outlines the case for considering Permission as the 8th P in the marketing mix. It is slightly lighthearted as I wouldn’t presume myself […]
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6 June 2018
A quick thought for those who want a simple definition of marketing. There are a number of definitions of marketing. Here are a few of the […]
18 April 2018
The sales funnel is one of the most powerful conceptual tools in marketing. It gives marketers the ability to contextualise how consumers move from being unaware […]
13 February 2018
Brand awareness is vitally important in the marketing process. As consumers need to be aware of a product and brand to purchase it, then the more […]