Simon Broadbent - Marketing IQ

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Simon Foster

1 March 2022

Published by Simon Foster on 1 March 2022

Six pioneers of marketing effectiveness past and present

I recently wrote this piece for an m/SIX newsletter – it summarises the contribution of six people to the development of marketing effectiveness. SIX pioneers of […]

7 June 2020

Published by Simon Foster on 7 June 2020

Adstock and Diminishing Returns: non-linear advertising effects

Adstock is an important concept in marketing effectiveness. It was first quantified by Simon Broadbent in the 1970s. Its value lies in helping make marketing and […]